This privacy statement explains the nature, scope and purpose of collection and use of personal data by Emma Matratzen GmbH, Moselstraße 27, 60329 Frankfurt a.M. , hereinafter “the seller.”
§1 collection, processing and utilization of personal data
You can visit our website without giving any information about your personal data. We solely save data of access like the name of your Internet Service Provider, the website from which you were transferred to our website or the name of requested data files. This data is solely used to improve our offers and does not contain any inference to your personal data.
Personal data is only collected when you provide this voluntarily when filling in the form of an order, creating a customer account, registration for our newsletter or when you are using the chat function. We only use this data without your separate permission to complete your order. After your order is fully processed we lock your data for any further use until the process according to commercial and tax law is through. Unless you have agreed that we can further use your data, it will be deleted after this.
In the frame of your order we only collect the necessary data to enable the execution of your order. This includes your pre- and last name, address, e-mail address, IP-address and telephone number. The phone number and e-mail address are needed to enable contacting through our logistics partner to make an appointment for the delivery, ask about information regarding your order. You have the possibility to track your parcel for which we need your email address in order to provide you with your tracking-link. With this link you can change the time and place of your delivery. To receive this optional service you need to agree and provide your email-address during the checkout process.
We will send you an e-mail after the delivery with a hint that you can rate us on a review web portal. We will also contact you via email when you have been in contact with our customer service in order to track and improve our service. In the frame of some payment methods it might be necessary to also provide information about your gender, date of birth and bank data.
When registering for our newsletter your email address will be used for our own advertising, until you unsubscribe. Unsubscribing is always possible by logging into your account. Under the section “newsletter subscriptions”, it is always possible to unsubscribe. Alternatively you can write us an email with your request to unsubscribe at firstname.lastname@example.org
§2 Utilization of cookies
To make the visit of our website even more attractive and to enable the utilization of some functions we are using so-called cookies on different sites. These are small text files, that are being placed on your end device. Some of the cookies we use will be deleted after you have closed your browser (so-called session-cookies). Others will remain on your device and enable us or partners of our company to recognize your browser during your next visit (so-called persistent cookies). Also cookies of third parties are being used to enable us to display to you targeted advertisement on websites of third parties.
You can set your browser to inform you when a cookie is placed on your device so you can decide each time whether you want to accept the cookie. Also you can set your browser to not accept some types of cookies or any cookies at all. When your setting does not allow for cookies it might limit the functionality of our website.
§3a Creation of pseudonymous user profiles for web analysis
Google Analytics is a web analytics service provided by Google Inc. (“Google”) that uses “Cookies”. The cookie generated information about website use are usually transmitted to a Google server in the US and stored there. Only in exceptional cases will the full IP address be transmitted to a Google server in the US and shortened there. The IP-anonymisation is active on this website. On behalf of the operator of this site, Google will use this information to evaluate the use of the website by users, compiling reports on website activity.
In assignment of the owners of this website Google will use this information to evaluate your use of the website, create reports about web activity and any other use of this website and internet related services for the operator of this website.
The pseudonymous profiles will not be linked to any personal data of the user unless separately agreed upon. You can object to this collection of data at any time. Further information about this can be found here https://tools.google.com/dlpage/gaoptout?hl=de.
You can stop the recording by Google Analytics by clicking the following link. An Opt-out-cookie will be placed, that will block the collection of your data the next time you use this website: deactivate Google Analytics
Furthermore we use the web analysis tool Webtrekk (Webtrekk GmbH, Robert-Koch-Platz 4, 10115 Berlin) for the statistical evaluation of our website. This data is used to make our website more attractive and comfortable. Webtrekk is a TÜV-certified service, location of the server is in Germany and the server center is ISO-certified.
In the frame of the utilization of this website information is collected and evaluated via your browser. This happens through cookies and pixels, that are included in any website. The following data is being collected: Request (name of the data file), type of browser and version, language of browser, used operation system, inner resolution of browser window, resolution of your screen, activation of java script, java on/off, cookies on/off, depth of color, referrer url, IP-address(solely anonymously collected and deleted right after your utilization), time of access, clicks, order values, shopping cart and anonymized ingredients of forms (e.g. was a telephone number submitted or not).
The collection of this data is happening anonymously, a linkage to your person is impossible at any time. You can object to this use by clicking the following link. This will set a cookie that will stop the collection of your data: deactivate Webtrekk
To make our websites even more user-friendly we use random records of mouseflows and the creation of heatmaps on product and category sites via the software Mouseflow ApS (Flaesketorvet 68, 1711 Kopenhagen, Denmark / Mouseflow Germany: Neuer Wall 63,20354 Hamburg, Germany). The records are solely used anonymized and every website that contains any kind of personal data is not tracked (e.g. checkout page). To deactivate mouse flow from your browser simply click the following link: deactivate Mouseflow
We are using the service of Sociomantic labs GmbH (Paul-Lincke-Ufer 39/40 10999 Berlin Germany) to advertise Emma online. This service is showing you advertisement of Emma on advertisement sites. If you do not want this to happen you can deactivate sociomantic with a click by using the following link: deactivate Sociomantic.
We are using the application of Optimizely GmbH (Spichernstrasse 6 50672 Cologne, Germany) for continuous optimization of our website. Optimizely tracks anonymized reactions to various versions of our website. If you do not agree you can simply deactivate Optimizely on Emma by clicking the following link: deactivate Optimizely
We are using the services of Criteo (Gewürzmühlstraße 11 80538 München Deutschland) to present you Emma advertisements on other websites. If you do not agree to this, you can deactivate Criteo by clicking the following link: http://www.criteo.com/de/privacy/
§3g Google Doubleclick
We are using the Google service DoubleClick to present you Emma advertisements on other websites. By installing the following add-on for your browser you can deactivate DoubleClick: https://www.google.com/settings/ads/plugin?hl=de
§3h New Relic
To control loading times of our website we are using the analysis tools of New Relic. They only measure the anonymized times of how long separate parts of the website take to load. By clicking the following link you can deactivate New Relic: deactivate New Relic
§3i Bing Ads
If you have been transferred to our website via an advertisement of Bing Microsoft(Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA) there will be a cookie placed on your device, that will tell us how many people have clicked on a certain advertisement to get to our website. No personal data is collected. By clicking the following link you can deactivate this service: deactivate Bing
§3j Piwik Analytics
We are using the open source tool Piwik Analytics to analyze behavior of utilization on our server. This is done by creating a user profile with an anonymized IP-address so there is no link to your person. If you disagree with this service you can deactivate Piwik Analytics by visiting their website.
§3k Facebook Connect and Custom Audiences
We are using Facebook Connect and Custom Audiences by tracking pixels to better target audiences for online advertisement. If you do not want this to happen, simply click the following link: deactivate Facebook
§4 On Passing of personal data
Only necessary data is passed on to the company that is delivering the products to your home. Your payment data will be passed on to the institution that is providing the payment method. For complete and best counseling we can pass your data on to our holding company (Bettzeit GmbH), which is allowed to contact you in this case.
§5 processing of data by social networks
Additionally the website contains parts of the social networks Facebook (Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, United States), Google+(Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States) and Twitter (Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, United States). The plugins are marked with a logo or the add-on “social plug in of…” or “… plugin”.
When you open one of their websites via a click you will be directed to the servers of the corresponding social network and data will be passed on. If you are logged into your personal account the operator of the website can link this information to your account. To avoid this you have to log out before clicking the link. You might have to delete cookies as well.
Reason and reach of the collection of data as well as the processing of it and your rights can be found in the privacy policies of the corresponding social network.
If you do not want Facebook or other social networks to link your data to your corresponding profile you have to log out of Facebook before visiting our website. Alternatively you can block the Facebook Plugins by installing add-ons for your browser, e.g. the “facebook-blocker”.
§6 right of advice
According to federal law of privacy protection you have the right to get full insights on which kind of data has been collected on your person. This law also guarantees you to order the correction, deletion or suspension of your data.
§7 contact person for privacy protection
In case of questions about collection, processing, use of your personal data, notifications, advice, suspension or deletion of personal data as well as revocation of issued acceptance please send an email to email@example.com.
§8 security of data
Your personal data is encrypted via SSL at the process of order, credit-card data is not saved but directly passed on to our payment partner Paymill GmbH, St.-Cajetan-Str. 43, 81669 Munich, Germany.
We secure our website and all other systems through technical and organisational means against loss, destruction, access, changes or spread of data by unauthorized people. The access to your user account is only available with your personal password. You should always handle your information of access confidentially. Close the tab of your browser after you have ended the communication with us, especially on shared devices.