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Information regarding the collection, processing and utilization of personal data
The following shall inform you about the collection, processing and utilization of personal data on our website. Personal data is defined as all data relating to a living individual who can be identified
- From those data, or
- From those data and other information which is in the possession of, or is likely to come into the possession of, the data controller, and includes any expression of opinion about the individual and any indication of the intentions of the data controller or any other person in respect of the individual.
Emma Matratzen GmbH
60329 Frankfurt am Main
You can reach our data security officer by contacting us on the following email address:
or by sending us a letter addressed to “Data Security Officer”
Collection of personal data when you visit our website
When visiting our website, i.e. without registering or agreeing to our further processing or utilization of the data, only the personal data, which your browser transmits to our server is automatically saved. In order to fulfil these technical requirements for you to view our website and provide for the necessary security, the following data is saved.
- Date and time of your visit
- Time zone difference to Greenwich Mean Time (GMT)
- Content of the request (concrete page visited)
- Access Status/HTTP-Statuscode
- Amount of transferred data
- Website from which the initial request came
- Operating system and device
- Language and version of browser software.
Personal data, which you provide us with during the purchasing process, while creating an account, registering for our newsletter or which you freely provide us via our chat function, will only be used to guide you to the end purchasing process (execution of the contract) and to answer any questions that arise along the way. All data that is gathered during this process will be deleted after the continued storage of this data ceases to be necessary, or we limit the continued use of the data for cases in which legal requirements for storage times exist.
We shall provide you with detailed information should we seek to use your data for advertising purposes. In such cases, we shall also inform you about the criteria that sets the amount of time that the data shall be stored for. To provide you and any future customers with the best possible service, we may use your information to contact you for customer service reasons only.
You have the following rights regarding all personal data:
- Right to Information
- Right to rectification and destruction,
- Right to restriction of processing,
- Right to object to the processing,
- Right to data transmission
Additionally, you have the right to direct any grievances pertaining to the processing of your data to the data security regulatory authority.
This website uses the following types of cookies:
- Transient Cookies
Transient cookies are automatically deleted when you close your browser. These are mostly session cookies, which save a so-called “session-ID”, which allows for the assigning of different queries within your browser during a particular session. This can be used to identify your device when one repeatedly visits a website during a session. These cookies are deleted once you log out or the browser window is closed.
- Persistent Cookies
Persistent cookies are automatically deleted after a set period of time which can differ from cookie to cookie. These can be deleted via the security settings in your browser at any time. You may configure your browser settings as per your liking and could, for example, disallow the setting of any third-party cookies or all cookies as such. Please note that this may mean you won’t be to use all of the functions on our website.
[The Flash cookies used are not detected by your browser, but rather by your Flash plug-in. Furthermore, we use HTML5 storage objects, which are stored on your device. These objects store the required data regardless of your browser and do not have an automatic expiration date. If you do not want the Flash cookies to be processed, you must install a relevant add-on, e.g. "Better Privacy" for Mozilla Firefox (https://addons.mozilla.org/en/firefox/addon/betterprivacy/) or the Adobe Flash Killer Cookie for Google Chrome. You can prevent the use of HTML5 storage objects by using the private mode in your browser. We also recommend that you manually delete your cookies and browser history periodically.]
We use impression pixels solely for statistical purposes by collecting anonymous traffic information. With these pixels, we can see which web pages were used by our visitors and which actions were carried out by you.
We use the following Cookies on our website
Google Analytics, a web analytics service provided by Google Inc., collects and stores data on this website, from which user profiles are created using pseudonyms. These user profiles are used to analyse visitor behaviour and are evaluated to improve and tailor our services.
Cookies might be used. These are small text files that are stored locally on the site visitor's computer, allowing them to be recognized when revisiting our website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymisation is activated on this website, your IP address will be shortened by Google beforehand within member states of the European Union or other parties to the Agreement on the European Economic Area. Only in unique cases will the full IP address be sent to a Google server in the US and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.
The pseudonymised user profiles will not be merged with personal data about the bearer of the pseudonym without specifically expressed consent of the person concerned. You can object to the collection and storage of data for the purpose of web analysis at any time with effect for the future. See: https://tools.google.com/dlpage/gaoptout?hl=en.
You can prevent the collection of data by Google Analytics by clicking on the following link. An opt-out cookie will be set that will prevent the future collection of your data when you visit this website:
disable Google Analytics .
Our website uses Google Optimize. Google Optimize analyses the use of different variations of our website and helps us to improve the usability according to the behaviour of our users on the website. Google Optimize is a tool integrated within Google Analytics.
Google AdWords Conversion Tracking
We use the Google AdWords online advertising program and conversion tracking as part of Google AdWords. Google Conversion Tracking is an analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA). When you click on an ad served by Google, a conversion tracking cookie will be placed on your device. These cookies lose their validity after 30 days, contain no personal data and are thus not used for personal identification. If you visit certain web pages on our website and the cookie has not expired, Google as well as we might recognize that you clicked on the ad and were redirected to this page. Each Google AdWords customer receives a different cookie. Thus, there is no way that cookies can be tracked through the websites of advertisers. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords-customers who have opted in for conversion tracking. It tells AdWords-customers the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users. If you do not consent to this, you can disable Google AdWords Conversion Tracking here:
disable AdWords Conversion Tracking
In order to make our pages more user-friendly, we use the mouseflow service of Mouseflow ApS (Flaesketorvet 68, 1711 Copenhagen, Denmark / Mouseflow Germany: Neuer Wall 63, 20354 Hamburg, Germany) to randomly record the movement of your computer mouse and create heat maps on product and category pages. The records are anonymous and every website that contains any kind of personal data is not tracked (e.g. checkout page). Click on the following link to disable mouseflow for your browser by setting a cookie:
disable New Relic
On our websites, anonymized information about the internet behaviour of the website‘s visitors is collected and stored for marketing purposes by a software provided to us by Criteo GmbH (Gewürzmühlstraße 11 80538 Munich Germany). These data are stored in cookies on the visitor's device. Based on an algorithm, Criteo GmbH analyses the anonymously recorded internet behaviour and can then display targeted product recommendations as personalized advertising banners on other websites. In no way can this data be used to personally identify you as a visitor of our websites. The collected data will only be used to improve the product recommendations. Any other use or disclosure of this information to third parties does not occur. If you do not consent to this, you can disable Criteo here:
If you were redirected to our website via an ad on Bing, Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA) will place a cookie on your browser that will tell us how many people clicked on a particular ad to access our website. No personal data will be saved or transmitted. You can deactivate this service by clicking on the following link:
Facebook Pixel / Facebook Retargeting
We use „Facebook Pixel“, a service offered by the social networking service Facebook (1 Hacker Way, Menlo Park, CA 94025, USA) to analyse and optimize our online offering. With its help, we can track users' actions after they've seen or clicked on a Facebook ad. This allows us to measure the effectiveness of Facebook advertising for statistical and market research purposes. The data collected is anonymous for us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, who, to the best of our knowledge, uses it in the following manner. Facebook may link this data to your Facebook account and also for its own promotional purposes, according to Facebook's Data Use Policy (https://www.facebook.com/about/privacy/). You can enable Facebook and its affiliates to display ads on and off Facebook. It may also be stored as a cookie on your computer for these purposes. When you visit our pages, the remarketing tags also create a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. As a result, Facebook can connect the visit to our pages to your user account. We can use this information to display Facebook Ads. Please note that we, as the provider of the pages are not aware of the content of the data transmitted and their use by Facebook. If you do not consent to this, you can disable Facebook here:
We use Spoteffects (webeffects GmbH, Knorrstraße 69, 80807 Munich) to gain a better understanding of the effect of our TV advertising. It anonymously measures whether a user has visited the site while a TV advert was broadcast. No personal data will be transmitted. If you do not consent to this, you can disable Spoteffects here:
We use Realytics (Realytics, 73 rue d’Anjou, 75008 Paris), to gain a better understanding of the impact of our TV advertising. It anonymously measures whether a user has visited the site while a TV advert was broadcast. No personal data will be transmitted. If you do not consent to this, you can disable Realytics here:
Zopim Chat is a chat service provided by Zendesk Inc. (989 Market Street # 300, San Francisco, CA 94102), which allows us to communicate with our customers in real time. The main function is to assist users directly on the website and solve problems as quickly as possible. Zopim Chat installs three cookies on your computer that serve to provide a better service, as we can restore past conversations and save your preferences. Zopim stores the ID of the online chat to identify user information.
Sharing personal data
Only necessary data is passed on to the company that is delivers the products to your home. In order to process your payment, we have to pass your payment data on to the bank or institution that is responsible for your chosen payment method. We might pass on your data on to our holding partner (Bettzeit GmbH), to offer you the best and most comprehensive advice.
§6 Processing of data by social networking sites
This website also contains components from the following social networking sites: Facebook, Google+ and Twitter. Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, United States. Twitter is operated by Twitter Inc., 795 Folsom St, Suite 600, San Francisco, CA 94107, United States. Google+ is operated by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States. The plugins are marked with a Facebook logo or the addition of "Social Plug-in of Facebook" or "Facebook Social Plugin".
If you access a page via a social media plugin from Facebook, Google+ or Twitter or activate one of the plugins with a click, a connection to the Facebook, Twitter or Google+ server is made, and data is transmitted to it. If you are logged in to your personal user account on one of these networks, during your visit to our website the operator of the network can connect this information to your account. In order to prevent this, you must log out of your account before clicking on the link and, if necessary, delete your cookies.
If you do not want Facebook to directly connect the data collected via our website to your Facebook profile, you must log out of Facebook before visiting our website. You can completely prevent the loading of Facebook plugins even with add-ons for your browser, e.g. with the "Facebook Blocker".
Further offers and functions on our website
In addition to the purely informative use of our website, we offer various services that you can use at your discretion. To do this, you will need to provide further personal information that we use to provide the service and for which the aforementioned data processing principles apply.
External service providers sometimes help us with the processing of some personal data. These have been thoroughly vetted by us, prior to working with them. They are regularly monitored and are required to uphold the security standards that we have contractually agreed upon.
We shall inform you about all instances where external service providers reside in countries outside of the European Economic Area.
Objection or revocation of the processing of your data
You may opt-out of the processing of your data at any time. This will then pertain to all personal data that you had previously provided us with, after the date on which you revoke your data.
You may also opt-out of processing of data, that we collect in order to provide you with personalized offers and recommendations. You can choose to do this, if we do not require your data to fulfil a contract with you, as outlined by us in the relevant section. If you wish to exercise this right, please provide us with an explanation for why you do not wish for us to process your personal data. In the case of a legitimate refusal, we will review the case and either implement your request, amend the data processing or provide you with an adequate explanation for why we cannot fulfil your request.
Of course, you may object to the processing of your personal data for advertising and data analysis purposes at any time. If you wish to do so, you can contact us at the following email address: